brief → calls → report → deploy

Understand how it really works, at scale.

Deploy more clients faster, with the same team.

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the problem

Before you can automate anything, someone has to find out how the work is really done.

That means sitting next to people for days. Watching the screen. Asking why. It caps how many clients you can take.

what Gemba does

You say what you want to know. Gemba calls the client's people, watches their screen while they work, and asks until it understands.

You get one report over everyone, plus one per person.

brief
You write what you need to know.
calls
Gemba calls each employee and watches their screen.
report
One markdown file, agent ready.
deploy
Your team builds.
what comes out

Markdown. Not a PDF, not a slide deck.

Your agent reads it directly — Claude Code, Codex, whatever you use.

Every finding says where it came from:

employee_head the person told us. Written down nowhere else.
system we saw it on the screen.

That line is the difference between an automation that works and one that quietly produces garbage.

report.mdexample
## Identifiers hidden inside name fields (31 people)
- What happens: the supplier number is typed into the customer name field.
- Why: the customer matches on it. Without it the invoice is not paid.
- Source: employee_head · not documented anywhere
- If automated: a clean write drops the suffix and payment stops.
what your client's IT will ask
Runs as the employee. No admin rights.
One small program the employee starts, and closes when the call ends.
white label

The invitations come from your address. Your name, your branding.

The client's staff never see Gemba.

現場
gemba

Japanese for the real place where the work happens.

You do not learn how a job works from a process diagram. You learn it by standing next to the person doing it.

Peter Haupt
who is behind this
Peter Haupt
25 years deploying new technology inside businesses. Microsoft Partner of the Year, globally. Psychologist, data scientist and book author.

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